Today’s consumers shop online first, primarily doing their research before going to the store. Over 50% of them use a mobile device to search for selection, availability, and recommendations. It’s obvious that having a virtual presence is a must; however, over 90% of all retail purchases are done in-store. People still want the experience of buying something and walking out with it in their hands.
Seamless Transition from a Digital to Physical Store Experience
To grab the attention of tech savvy customers and younger shoppers, brick and mortar stores need to enhance their in-store experience, as much as their online presence. And, because the retail landscape has changed in the past ten years, there are cost effective technologies available that can create a seamless transition between the digital and physical experience.
In store technology can be used to create a more appealing environment. Our list of 5 technologies may give you some ideas as how you can incorporate them for a better in-store experience.
1. iPads and Tablets
These are in-store amenities that are great for customers who want to be in charge of their own experience. Some people don’t want to feel pressured by salespeople. iPads and tablets can match what they saw online with what is on display. This technology also lets them look at other options and different selections. These are also great devices for young children to occupy their busy bodies while mommy and daddy shop.
2. Touch Screen Kiosks
There’s no replacement for personal interaction with your customers. But stationary kiosks located in the store can be helpful and attractive tools. Kiosks are more versatile than a message board or digital catalog, because customers can take quick surveys to give important feedback that helps drive your marketing efforts. Kiosks also make your store look more tech savvy.
3. Large Format TVs / Digital Signage
Strategically placed TVs with the right programming can promote your store’s theme and demonstrate how products can be used. These also act as digital signage to promote sale items and financing options. This is a far more attractive option than flimsy plastic banners and last-minute printouts that may cost you more money over time.
4. Social Media
Social media is one of the best word-of-mouth marketing tools available. This is a great way to interact with your customers. You can give them timely responses, such as thanking them for positive reviews, as well as address poor ones. It’s also one of the best ways to promote new items and sales.
5. Email Marketing
For every dollar spent on email marketing in the U.S., the average return on investment is $44. Adding to this remarkable return is the fact that 28% of consumers want to receive promotional emails over other forms of marketing. This means they are actively looking for deals in their inbox.
There are other ways to make your showroom more comfortable and appealing. Offer free wi-fi and have the password displayed where customers can see it. You can also set up a phone charging station in a secure area. These are just a few things you can do to make your customers’ in-store experience better than ever before.