Blog2018-06-11T16:34:50+00:00

Blog

Understanding Consumer Behavior

The internet has provided a wealth of data for understanding consumer behavior. There’s more known today about how shoppers make their buying decisions than there has ever been. [...]

Is Print Marketing Dead?

In the late ‘90s, traditional marketing was changed almost overnight by the internet. Not only were there new avenues to reach customers, but the internet forced advertisers to [...]

Getting the Most from Digital Marketing

Even if retailers don’t have an online store, they need to be savvy when it comes to their digital marketing efforts. Unlike traditional forms of marketing, digital marketing uses [...]

The Authentic Shopping Experience

For retailers, authenticity is what brings customers into their store instead of getting it online. Authenticity is a differentiator because it’s about the customer’s experience. You probably go to [...]

The 4 E’s of Marketing Success

For decades, business colleges and universities across the country drilled the 4 P’s of marketing into their students: product, place, price, and promotion. These were the basis of a [...]

Focus on Your Core Business Strengths

Straying from core strengths can lower a retailer’s value and chase away their customers. It’s a mistake that often comes from a lack of knowledge about their own core [...]

It’s Time for a Loss Prevention Plan

Every retailer has to deal with product loss. In 2016, retail businesses experienced an average hit to their bottom line of 2% due to inventory shrink, a common accounting [...]

Things Customers Want You to Know

Retailers often struggle with understanding their customers’ needs. There’s no crystal ball, and it’s difficult to formulate the right questions to ask them. But listening to what customers want [...]

5 In-Store Technologies That Attract Customers

Today’s consumers shop online first, primarily doing their research before going to the store. Over 50% of them use a mobile device to search for selection, availability, and recommendations. [...]

Here’s How To Improve Your Cash Flow

We know that one of the most serious issues retailers struggle with is cash flow. Why is cash flow so difficult? Because, everything affects it: Flat Sales Lower Margins [...]

6 Tips to Get People Through the Door

These days, it’s hard enough to capture people’s attention, and even harder if the weather is against you. Retailers often struggle with how to increase store traffic, especially when [...]

GMROI: What It Is and Why It’s Important

One key performance indicator for a successful retail business is Gross Margin Return on Investment (GMROI). It provides valuable insight into merchandise choices and profitability. It also indicates how [...]

7 Tips for Managing Inventory Turnover

The success of every retail business hinges upon inventory management. Building greater efficiency with inventory has a direct effect on sales and cash flow—two crucial areas for any business. [...]